We are delighted to welcome Danish brand, PLEASE WAIT to be SEATED, to the Cult collection. The complete range of furniture, lighting and accessories is now available exclusively in Australia and Singapore at Cult. Read on to discover the brand, plus our favourite pieces from the collection by Faye Toogood, All The Way To Paris, Frag Woodall and more.
PLEASE WAIT to be SEATED (PWTBS) is a young Danish design company founded in 2014 by former interiors photographer, Thomas Ibsen.
The design collection focuses on interaction, good craftsmanship, quality, materials and sustainability in terms of durable design. Each piece is a little more daring than traditional Danish design, features a graphical element and balances functionality and creativity. The small but exciting range contains pieces by some of the most interesting design practitioners working today, many who Thomas developed relationships with in his former photography career.
The complete PWTBS range of furniture, lighting and accessories is now available exclusively in Australia and Singapore at Cult.
A unique background.
Before Thomas Ibsen founded PWTBS in 2014, he worked as an interiors photographer for Wallpaper magazine for over a decade. In this role, he travelled across the globe to capture the finest interior spaces; a formative experience which he drew on to launch his own design brand.
Today, Thomas works as creative director at PWTBS, alongside CEO Peter Mahler Sørensen. Together, the duo promote the idea of future classics
Thomas shares, "Our goal is to introduce designs which have the potential of becoming classics. Before launching a new design, we always ask ourselves: Will this design in its entirety, become a long lasting object, we someday can pass on to our children?"
Heritage headquarters.
Located in Copenhagen's oldest neighbourhood, the PWTBS headquarters are nestled just behind the historic Queen's Castle.
Behind the name.
"Our name sums up who we are; polite people with a keen interest in interior, with a sense of humor and both feet firmly on the ground. It's a memorable name and connected to the act of sitting. So next time you find yourself waiting for a table in a restaurant and see the sign, think of us." - Thomas Ibsen
Meet the designers.
PWTBS works with a collective of designers from all around the world, both emerging and established, with a particular focus on female designers. Faye Toogood, All The Way To Paris and Australia's Frag Woodall are just a few who have pieces in the PWTBS range.
Design Spotlight. Bondi Chair
We sat down with Frag Woodall, the Australian industrial designer behind the PWTBS Bondi Chair, to discuss how he ended up working with the Danish brand, the inspiration behind this design, his favourite projects it has been used in to date and much more.
Read Q&A with Frag Woodall >
Project Feature.
Designs from the PWTBS collection can be found in contract and residential projects all around the world, from a pizza shop in Copenhagen to a Korean restaurant in Vienna.
Pictured left is Sorø Fri Fagskole, a boarding school in Copenhagen that has been an educational institution for almost 130 years. The school offers students to choose majors between Game Design, Graphic Design or Gastronomy to explore alternative subjects before choosing the next step. The interior renovation by The Sweet Spot includes the PWTBS Bondi Chair by Frag Woodall. Photography by Bjarni B Jacobsen Fotografi.