NEWS from 3 Days of Design 2022

Denmark's annual design event, 3 Days of Design, returned from 15 – 17 June in Copenhagen with a city-wide showcase of new design launches, workshops, talks, and parties. The streets were buzzing with energy and passion for design, and our CULT team from Australia, New Zealand and Singapore had such an inspiring time reconnecting with our brand partners.  

Download our complete 3 Days of Design 2022 Report and News Index covering all product news and trends, and read on for highlights from &Tradition, GUBI, HAY, and Vipp.


Throughout 3daysofdesign, GUBI presented a special celebration of al fresco living, opening the showroom for a one-of-a-kind exhibition of outdoor furniture, as well as featuring new collections by renowned 20th-century visionaries such as Joe Colombo and contemporary design duo GamFratesi. Visitors also had the opportunity to discover the accompanying installation ‘La Dolce Vita Long Table’ curated by Helle Høgsbro Krag from Crème de la Crème à la Edgar – a homage to the joys of outdoor dining. The exhibition was accompanied by the Let’s Go Outside sessions – an exclusive program of 30-minute talks from guest speakers sharing their passionate perspectives on the outdoors.

Doric Table
by GamFratesi.

The Doric Coffee Table takes its name from the Doric order of ancient Greek – and later Roman – architecture. The defining feature of the Doric Tables is the inward curve of the legs, the result of material subtraction from a simple shape. Available in two sizes and two types of natural stone, travertine or limestone. 

Beetle - 3D Veneer
by GamFratesi.

The Beetle Chair was first launched in 2013, and now a decade later, the studio has reimagined their landmark design concept in 3D timber veneer – giving the Beetle a bold new natural expression. Available in oak and American walnut. 

Basket Collection
by Joe Colombo.

First produced in the late 1960s by specialist rattan furniture manufacturer Pierantonio Bonacina, who commissioned Colombo to design it, the Basket Collection is relaunched by GUBI after decades out of production. The collection includes a lounge chair, two-seater sofa and three-seater sofa. 


For 3 Days of Design 2022 &Tradition hosted two exhibitions. The first, titled 'The Home of &Tradition' at the brand's revitalised headquarters - a 20th century three-storey mansion in central Copenhagen - invited visitors to experience masterly design with personality.​In close collaboration with Italian design studio, Studioutte, the space was transformed into an expressive and dynamic space that explored the boundaries and connections between art and design.

The second exhibition, 'Studies of a Table', was held at Apollo Kantine adjoining Statens Museum for Kunst. &Tradition invited 5 artists from Japan, South Africa, LA, India and Denmark to design and create a table to be auctioned with all proceeds donated to develop art and design in the local environments of the artists.

Cruise Rug
by All the Way to Paris.

With its soft graphic identity, Cruise is a handcrafted rug that creates a sense of coherence between the furniture and accessories in a room. Crafted from high-quality wool with bamboo silk woven into it, the Cruise rug comes in two sizes – 240 x 240cm and 200 x 300cm – and two travel-inspired colour tone options: Aden Desert Beige and Bombay Golden Brown.

Framed Rug
by All the Way to Paris.

Made from 100% New Zealand wool, the Framed rug provides accents of colour without overpowering a room. Crafted from two weaving techniques, it contrasts a vibrant hand-woven border against a calm, monochromatic kilim centre.

Other novelties include the Capture Coat Stand, Tabata Wall Lamp, Margas Chair, Caret Table Lamp and Bellevue Anniversary Edition Lamp. 


HAY House was refreshed to include the latest launches and previews of upcoming collections, including collaborations with Laila Gohar, Muller Van Severen and Ronan & Erwan Bouroullec, among others. HAY also celebrated its 20th anniversary with a big disco party at the iconic Langelinie Pavilion.

Sobremesa Collection
by Laila Gohar x HAY

​New York-based conceptual artist and chef Laila Gohar uses food as a means of telling stories. Together with HAY, she has designed a collection of tableware and kitchen accessories that celebrates the joy of hosting – from sourcing ingredients, to cooking, setting the table, and finally sitting down and enjoying the people around the table. The collection is called 'Sobremesa', which is the Spanish tradition of 'relaxing and enjoying idle moments and each other's company at the end of the meal'. Available from Summer 2022 in Australia. 

HAY Furniture News 

A first look at HAY furniture news introduced at 3 Days of Design - launching Summer 2022 in Australia (L-R): Passerelle Table and Pier Shelving by Ronan and Erwan Bouroullec​, Pastis Collection by Julien Renault, Colour Cabinet by Muller Van Severen​, and Result Armchair by Ahrend. 

HAY Lighting News 

Statement table lamps for all environments, including (L-R): Parade by @violsen and @jonastrampedach​, Apollo Table by Studio 0405, Anagram by Sam Weller, Paper Cube by Bertjan Pot, and LBM Table by @anothermoises. 


The gates are now open to Vipp Garage; a mid-century garage turned cultural hub for public events such as concerts, talks, art exhibitions, and supper clubs. Vipp CEO, Kasper Egelund, explains why he's interested in tapping into the experience economy: "We make physical products and believe that they have to be experienced. What better way to do it than to create the spaces and settings ourselves to really enhance the experience of our designs.”​​

Vipp previewed its new outdoor furniture range on the Vipp Garage rooftop, which will be available later in 2022.​

Vipp Outdoor.

Taking inspiration from the shapes, details and functions of Vipp’s indoor furniture, this outdoor range is produced in weather-resistant materials such as aluminium, teak, and ceramic. The collection includes a dining table, two coffee tables, a chair and a lounge chair.

Download our complete 3 Days of Design 2022 Report and News Index covering all product news and trends. All 2022 novelties from 3 Days of Design are available to order in the coming three months and will arrive in showrooms in 2023. 

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