CULT Guide to Milan Design Week 2024

Milan Design Week 2024 takes place from 16 - 21 April, returning for another year. The week-long event includes the Salone del Mobile program at Rho Fiera, plus a series of exhibitions and events spread across different areas of the city. Curious about the highlights and what our brand partners have planned? Read on for Cult's ultimate guide to Milan Design Week 2024, which includes the must-see exhibitions in the run-up to this exciting design event!

Cult Guide to Milan Design Week 2024

Italy's annual design event bring together the world’s best international design brands for a preview of the latest launches in furniture, lighting and lifestyle. Here we present our Cult Milan Guide which provides an overview of where to find our partners, as well as exclusive events to lock in your diary. 

This year sees 2 Cult brand partners participate in Milan Design Week. View our Cult Milan Guide to see what they have in planned, both at the Rho Fiera fairgrounds and installations throughout the city.

9 Must-See Exhibitions at Milan Design Week 2024.



Alcova 2024 will take place within two iconic local gems, as the organisers of the itinerant design event announced that the next edition, to be held during Fuorisalone, will take over Villa Borsani and Villa Bagatti Valsecchi.

This year, the fair pushes further and into more traditional locations, with two historical villas that have contributed to the history of Metropolitan Milan. A Modernist masterpiece located in Varedo, Villa Borsani was completed in 1945 and was designed by architect Osvaldo Borsani for his family. Now preserved by the second generation, the house features stunning elements such as a fireplace by Lucio Fontana, lighting fixtures by Guglielmo Ulrich and a mosaic by Adriano Spilimbergo, as well as several pieces of furniture by Borsani himself (the house also being the HQ for the architect's archives).

For locations, please refer to our interactive map below
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Prada Frames

Curated by the design and research studio Formafantasma, this year’s program includes contributions from a variety of scholars and professionals. Hosted at the Bagatti Valsecchi Museum in Milan, the event will consist of intimate conversations and lectures pertaining to the home. Surrounded by fifteenth and sixteenth-century objects and furniture, guests will move about the museum and admire Milanese design while gaining a better understanding of the role the home plays in our communities and lives.

With this new symposium Prada strives to promote discussion about design and its relation to the wider world. With its magnificent Milan venue and contributions from professionals in diverse research areas, the “Being Home” event is a welcome expansion on Prada’s annual project.

Bagatti Valsecchi Museum
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In the dynamic context of Milan Design Week, Nemo presents a new layout concept inside the MONFORTE SHOWROOM with a project by Giuliano Andrea dell'Uva of Studio dell'Uva Architetti and presents designs by Lina Bo Bardi, Álvaro Siza and Le Corbusier, enriching the catalogue with solutions that express new paradigms in the use of light in previously unexplored ways and places, such as the Sorrento collection by Valerio Sommella.

Corso Monforte, 19/A
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Kvadrat #coloureffects

Get ready to immerse yourself in #coloureffects by Margrethe Odgaard. The captivating exhibition showcases her latest masterpieces, Re-wool 2 and Azure Outdoor, alongside Giulio Ridolfo's intriguing woollen upholstery textile, Serpentine.

Corso Monforte, 17, 20122
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Aesop Form Follows Formulation

The new Aesop store in Milan's Piazza Cordusio is set to be transformed into a sensory masterpiece by designer Nicolas Schuybroek. Titled "Form Follows Formulation," the installation draws inspiration from Aesop products and Arte Povera minimalism. Schuybroek uses everyday materials like soap bars arranged in a grid, creating portals for visitors to explore. The delicate wooden structure supporting the installation ensures easy disassembly and potential reuse in future locations, reflecting both artistic innovation and sustainability. Cordusio, 2, 20123
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Join us to view the new Nanimarquina Collections at Salone del Mobile 2024.

Rho Fiera, Hall 24, Stall F05
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Alessi Myth Makes Belief

Alessi extends an invitation to PlayLab, Inc. to weave an immersive installation steeped in mythological roots, paying homage to the poetic imagination synonymous with the Italian brand. Visitors are beckoned to engage in enchanting collective encounters, all the while discovering the latest creations by Michael Anastassiades, Naoto Fukasawa with Samiro Yunoki, and Nendo.

Via Alessandro Manzoni, 41, 20121
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Nendo Whispers of Nature

Set in Paola Lenti's transformed industrial complex, the exhibition resides within an eco-architectural haven encompassing showrooms, offices, and green spaces. Amidst this, an old building, soon to be a boutique hotel, hosts the showcase. "Whispers of Nature" unveils five collections inspired by nature's subtle cues often overlooked, from clouds to light and shadow. Additionally, the collaborative Hana-arashi with Paola Lenti will debut at the site.

Via Giovanni Bovio, 28, 20159 
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Recommendations. Eat, Drink & Explore


Small cafe for Nordic breakfast, bread and large leavened products.

Via Maestri Campionesi, 26, 20135
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Bar Basso

Founded in 1947, the bar rose to prominence in the 50s as one of the first bars to introduce cocktail culture to a thirsty-for-excess post-war crowd. In the ‘70s, the bar began to become embedded in Milan’s growing design and fashion scene, with the designer Joe Colombo and Maurizio Gucci frequently hanging out there.

Via Plinio, 39, 20133
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Da Giacomo

When you want to eat fish, with well executed recipes and a touch of unmistakable Milanese charm, the answer can't be other than Da Giacomo. An old-style foyer, small tables and a serene décor, featuring a pastel green boiserie, all to create a classical and sophisticated ambient. Also check out their sister restaurant Giacomo Bistrot. 

Via Pasquale Sottocorno, 6, 20129
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