Introducing The F300 Lounge Chair


eba9bf24-91f8-4d31-bdda-e4a1493dbf62-1440.webp__PID:c232e433-20fb-4a47-a8cd-02a1471845e0

THE ICON IS BACK 

 When it first appeared in the late ’60s, Pierre Paulin’s F300 Lounge Chair caused quite a stir. Unlike anything ever seen before, with its fluid curves and novel materiality, it looked like a chair that had somehow been beamed in from the future. Visibly playful and enticingly comfortable, the F300 became an instant icon, prized for its statement looks and tremendous versatility, and earning a place in the MoMA’s permanent collection. Perfectly aligned to the casual, comfort-led, low-slung lounge aesthetics of the 1970s, the F300 also embodied a timeless futurism that has ensured it has never fallen from favor as time has passed.

A 20TH
CENTURY 
CLASSIC

2d2a8104-8441-4796-b6e8-498984f76a2e-1080.webp__PID:b8cb536c-7f2f-4d1a-8e0e-c71791c6093a

REDEFINING COMFORT

96a02e32-2d31-46f1-99f5-d702da891e08-1440.webp__PID:890bda03-d160-435f-80ca-0d523a4a0f8a

"It’s true that the F300 is a visually striking chair with a distinct playfulness and a strong sense of character, but it’s much more than a photogenic sculptural novelty. The design is rooted in research and a practical understanding of how people sit. Such is the F300’s shape that it is almost impossible not to relax when you sit in it."

 – Benjamin Paulin, son of Pierre Paulin

REIMAGINING AN ICON

The first F300s were produced in fiberglass or injected polyurethane, allowing for contoured ergonomic comfort while maintaining a visually light expression. Responsibly upgraded for the 21st century, the F300 is now crafted in Italy from the engineered polymer HiREK®, which is made using industrial plastic waste. Retaining the durability of plastic, HiREK is lightweight and resistant to UV, weathering, and pressure. Most importantly, HiREK produces a smooth, high-gloss surface without requiring additional finishing processes, perfectly replicating the performance and aesthetic of the original materials while minimizing waste created during production.

a031960b-9f6b-47b3-9ffd-3b6e376c9f83-1080.webp__PID:0bda03d1-60f3-4f80-8a0d-523a4a0f8a2a
957a9ff6-12e1-4577-abb8-c086570df6c8-1440.webp__PID:da03d160-f35f-40ca-8d52-3a4a0f8a2a18

PIERRE PAULIN

French designer Pierre Paulin (1927-2009) had hoped to become a sculptor before shifting into deign - and this impulse is apparent in his work. His low-slung furniture provided a new laid-back perspective on life and his forward-looking, eclectic, and squlptural approch to design refleted the swinging '60s and the freewheeling spirit of the '70s.

Paulin created the Patcha Lounge Chair - now a flagship GUBI design - in 1975. He cited Ray and Charles Eames and George Nelson among his influence and, like Nelson, considered himself a functionalist who added 'two little drops of poetry' to his work.

F300 LOUNGE CHAIR

1.png__PID:a6f653dc-2939-4fd5-bb1d-a46e0a54617b
4.png__PID:88b282a6-ee98-4820-a8d4-1122b4a2fcbe
3.png__PID:1122b4a2-fcbe-48b0-ad46-e5e75117ea9a
2.png__PID:a46e0a54-617b-4571-83b8-6ecf3996cf8c
6.png__PID:5117ea9a-8d5c-4fdd-8d45-589afa7136d3
5.png__PID:e5e75117-ea9a-4d5c-afdd-4d45589afa71

Now available at Cult Design, the iconic F300 Lounge Chair by Pierre Paulin returns—reimagined in sustainable materials, yet as striking and sculptural as ever.

GUBI_F300 and T877 by Pierre Paulin_Campaign_TheOriginalStoryOf_1.jpg__PID:a01ce548-4eb8-45cb-b75d-584e78ebea93
Screenshot 2025-07-31 at 3.35.46 pm.png__PID:8afcddf8-0da6-4929-94e8-1559c187c19a
Screenshot 2025-07-31 at 3.36.51 pm.png__PID:0da6c929-14e8-4559-8187-c19a212e1da4
Screenshot 2025-07-31 at 3.36.05 pm.png__PID:ddf80da6-c929-44e8-9559-c187c19a212e
GUBI_F300 Lounge Chair by Pierre Paulin_Campaign_TheOriginalStoryOf_8.jpg__PID:1e1a91bf-1e92-4c22-9c4f-f90c82c012b9
Screenshot 2025-07-31 at 3.35.25 pm.png__PID:f4cc5841-771c-4076-bcb9-1da0d40e1af2
GUBI_F300 Lounge Chair by Pierre Paulin_Campaign_TheOriginalStoryOf_5.jpg__PID:d40e1af2-8f0f-421e-bb0b-0f2f797018c5
Screenshot 2025-07-31 at 3.52.21 pm.png__PID:0f2f7970-18c5-48fe-991f-36ccc28c36e5

Cult is the purveyor of the best in international design with a portfolio of over 35 brands across furniture, lighting, accessories, storage and kitchen – predominantly from Denmark and Italy. Established in 1997 as a showroom destination, Cult has evolved and diversified into a design house that spans more broadly across product development, manufacturing and retailing of Australian design; together with the education and advocacy for authentic design, both local and international.

Join the Cult Community

Be the first to know about Cult news, exclusive offers, product launches and events.