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The design might be Danish, but the materials used by the sustainable clothing brand, aiayu, come from all over the world – amongst other places Bolivia.

aiayu was established in 2005 and launched their first collection of knitwear with the mission of producing exclusive designs, created with respect for the environment, raw materials and healthy working conditions. 

aiayu means ‘soul’ in the language of Bolivia’s indigenous Aymare people and underlines the passion put into every product from the brand.

The philosophy behind the brand is aesthetics, authenticity and sustainability, which permeates through everything they do. aiayu is a company founded on ethical and responsible production in Bolivia, where the raw materials also are sourced. All the brand’s knitwear is made from the unique lama wool, Cashlama, from the Bolivian highlands.

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